Cannes Lions
TBWA\CHIAT\DAY, Los Angeles / PEPSIONE / 2006
Overview
Entries
Credits
Description
One in a series of short, quirky animated pieces by graphic-designer/street-artist Geoff McFetridge that appeared on Oneify.com. New webisodes were released on a weekly basis, drawing young visitors to the website to see which of the campaign’s characters would be brought together in ‘oneness’ next. One’s favourite characters could be used as Instant Message ‘buddy icons’, screensavers, and more.
Similar Campaigns
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