Cannes Lions

SOFT DRINK

DEUTSCH, Los Angeles / DR. PEPPER / 2012

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A cool guy walks into his seemingly small backyard shed and asks, “Ladies, always wonder what men are doing out in the shed?” He then proceeds to open a fridge filled with Dr Pepper TEN and assorted meats. After he grabs a Dr Pepper TEN and opens it using a drill, he continues to go further back into the larger-than-life shed where men are playing pool, riding a mechanical-shark, and watching things explode. He slides down the firepole as he reminds the ladies viewing to keep “the gardening and lady drinks, we’re good,” and cracks open another Dr Pepper TEN. “Dr Pepper TEN, it’s not for women.”

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