Cannes Lions
MOMENTUM WORLDWIDE SPAIN, Madrid / FANTA / 2011
Overview
Entries
Credits
Execution
Most of the teachers’ tasks, apart from teaching a theory and practical syllabus, will be to explain their personal experience in the profession and to explain to the Robertus participants how they got to where they are today. The idea is not to give a theory-only lecture, but to make it more of a unique experience and to convey the spirit of the Robertus campaign.
Outcome
Video views - 14,650.Over 250 appearances in the media.5 of the participants were hired by companies for scholarships.Thousands of Fanta fans still think it's more fun to make a living by doing what you really like.
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