Cannes Lions

SOFT DRINKS

12SNAP GERMANY, Munich / COCA-COLA / 2006

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Jump off the stage to perform the longest stage dive ever! But beware! Some hands will push you further while others may stop you. Throughout the whole game the Coca-Cola branding is integrated smoothly: From starting with having a Coke to do a great jump to banners in the whole stage area and branded menu graphics. In short: Stage Diver was created to make youngsters thirsty for Coca-Cola. The mobile game was launched in line with the Coke Summer Music Festival Promotion in 2005. The message: Take 5 minutes, have a coke and become a rockstar yourself!

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