With the Softscape merchandising kit exceeding over 100 elements, the brochure was integral in communicating the breadth of the kit to franchisees. 2,500 Softscape Direct Mail Brochures were delivered. The unique design stood apart from traditional BURGER KING mailings, garnering a quick response, which resulted in kit orders exceeding projections by 25%. The program met with 100% participation among company restaurants with a number of franchisees requesting to receive the merchandising kit before the official rollout date. The success of the US national kit has spawned seven local market customizations and led BURGER KING to expand the program globally.