Microsoft Australia wanted to enhance awareness of their flagship product, Windows XP, in a post launch campaign showcasing 'All the Amazing Things' you can do with the new software. OneDigital's integrated campaign utilised online media, email, streaming media, a cross media game (TV and online) and a website in conjunction with above-the-line advertising to raise awareness amongst Australian consumers.

Despite accounting for only 8% of the overall media budget, the online campaign achieved brand recall among 35% of those surveyed, the game attracted 28,000 entrants and over 100,000 new users visited the Microsoft Australia website.