Microsoft's newest version of Office, Office XP, was released June 1, 2001. (The XP stands for Experience). For the first time in office history, XP builds in a set of evolutionary features that enable a better experience, one that unlocks greater productivity while reducing aggravation. We were brief to: generate massive buzz for launch by developing a cutting-edge online campaign with placements/sizes that will be hard to ignore Drive awareness and crate demand for trial. Demonstrate that Office XP can be used as a tool that will create business value for individuals and companies.