Cannes Lions
SOFY SHORTS TYPE NAPKIN
J. WALTER THOMPSON, Shanghai / UNICHARM / 2015
Overview
Entries
Credits
Overview
Description
Shorts type napkin is easily to be thought like paper diaper, which is inconvenient to change. (put on & off)
Execution
To express the rapid putting on & off process by quick & simple GIF.
Outcome
Total PV: 244,770,000
Total Engagement: 70,729
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