Cannes Lions
CHOOJAI, Bangkok / SAMSUNG / 2015
Overview
Entries
Credits
Description
THE ONLY STORE THAT LET YOU PAY WITH A WASH.
By successfully removing the stain, a piece of clothing is yours.
The more people visit SOIL Store, The higher the sales.
Execution
we created SOIL POP UP STORE
The one and only shop that you can shop with a wash.
We collaborated with leading fashion designers and came up with “The stain collection”
Every piece of clothing will be differently stained.
By successfully removing the stain, a piece of clothing is yours.
Our pop up stores contains a washing room with installed Samsung washing machine
where the target can experience using our machine.
Outcome
All items are sold out within a day.
With word of mouth, more people want to visit SOIL stores
and try Samsung washing machine
A piece of clothing they received to take home acts as free media,
causing the extreme growth of sales.
Similar Campaigns
12 items