Cannes Lions

SOIL

CHOOJAI, Bangkok / SAMSUNG / 2015

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Overview

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Credits

OVERVIEW

Description

THE ONLY STORE THAT LET YOU PAY WITH A WASH.

By successfully removing the stain, a piece of clothing is yours.

The more people visit SOIL Store, The higher the sales.

Execution

we created SOIL POP UP STORE

The one and only shop that you can shop with a wash.

We collaborated with leading fashion designers and came up with “The stain collection”

Every piece of clothing will be differently stained.

By successfully removing the stain, a piece of clothing is yours.

Our pop up stores contains a washing room with installed Samsung washing machine

where the target can experience using our machine.

Outcome

All items are sold out within a day.

With word of mouth, more people want to visit SOIL stores

and try Samsung washing machine

A piece of clothing they received to take home acts as free media,

causing the extreme growth of sales.

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