Cannes Lions

SOL BEER

MARK CASTRO, San Marino / CERVECERIA CUAUHTEMOC MOCTEZUMA / 2014

Film
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Overview

Description

This is a campaign for Sol Beer and is aimed at showing all of the attributes of the beer as well as describing the significant processes used in the brewing process of the beer. The campaign is unique in that it uses all tabletop shots to tell the story or emphasize the process.

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