Cannes Lions

SOLAR D

LOOP BRANDS, Sydney / SOLAR D / 2015

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Overview

Entries

Credits

Overview

Execution

The packaging range for any category disrupting innovation needs to announce itself from the get go. This is NOT ‘business as usual’.

• Create and register a brand name.

• Extensive category research was undertaken. Looking at various brands and product on the market. Understanding our relevance in an already fiercely competitive market.

• Competitor threats and weakness analysis.

• Researching the health issues associated with Vitamin D deficiency and skin cancer.

• Brand strategy and consumer research.

Outcome

Solar D is a beacon on shelf that promotes a prominent health issue. Solar D is an iconic brand that is both enormously bold and conveys a pure message. The design harnesses the wavelengths from the sun and leverage the unique Vitamin D message. Offering sun lovers with a stylish iconic alternative sunscreen with a prominent point of difference.

Big retailers in Australia were extremely enthusiastic about taking this new product on. Solar D has also been responsible for media interest in Vitamin D related illness. Given the fact that long-term low vitamin D levels have also been linked to an increased risk of multiple sclerosis, diabetes, immunity, various types of cancers and mental health issues.

Solar D is more than just sunscreen.

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