We were briefed to develop a remarkable medium, which had to portray Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry.

After many tries, we discovered the right mixing ratio. In the end, we used environmentally friendly photochromatic colours in just the right amount so you could not see anything without UV exposure.

The annual report was met with great response – not only in Austria and within the target audience, but all over the world. We received over 400 requests from all over the world, e.g. Ernest & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier is overwhelmed with orders.