A.O.Smith wants to launch its solar-powered water heater in a unique way.

In the heart of Shanghai, China’s key market for solar-powered products, we constructed the A.O.Smith 'Sun Bathing' consumer experience.

It consisted of a self-contained lightproof shower room, complete with shower nozzle fitted into the ceiling. It looked just like any other dark tiled bathroom, except that it was rays of sunlight, not streams of water, that flowed through the shower head.

Consumer-generated Weibo postings and an increase in sales of 23% in Shanghai have led A.O. Smith to make plans to roll out the ‘Sun Bathing’ experience into Nanjing and Hangzhou.