Cannes Lions

SOLIDARITY INSTITUTE

JWT BRAZIL, Sao Paulo / HSBC / 2010

Overview

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Overview

Description

The HSBC Solidarity Institute is an institution that works with low income children.The film shows a series of urban and nature constructions that were broken or damaged and have been rebuilt with toy parts. It looks as if a child has performed the repairs. At the end of the ad, we see a boy holding a bucket full of toys, the same toys used in the repairs.

Concept: Children can rebuild the world. HSBC Solidarity institute.

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Homecoming

VCCP BLUE, London

Homecoming

2024, UNICREDIT

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