The IBM Bolzano documentary was produced for online distribution worldwide. During production of this piece, we were largely unaffected by restrictions or regulations from governments (or other regulating bodies). Branded Entertainment in the United States is, of course, one of the most swiftly-growing segments of the online content creation business.

The documentary was produced in a partnership with The Huffington Post, and is appearing throughout a special 'branded' portion of the Huffington Post site. The Huffington Post has a daily audience of millions and is one of the fastest-growing, most influential news and content sites on the web.

The Bolzano documentary has been regarded as a smashing success, gathering a large number of views on The Huffington Post (due to its recent launch date, statistics are not yet available), and also coverage in AdWeek as a featured piece of content in April 2013.