The challenge that Honda Alghanim presented in the brief regarding the new 2016 Honda Accord Coupe’s Lane Keeping Assist System (LKAS) was to not only create awareness of the feature but also of the consequence of not having it in a fun and memorable way. The activity was restricted to the showrooms, with the aim to communicate the standout safety features and the overall engineering proficiency of Honda. Also the budget was just as restricted.

The typography in each advertisement was further designed to reflect the innocent statement moving towards dangerous territory through contrasting textures. Elements that spell trouble if they came in contact with each such as Rabbit fur vs. Snake skin, Balloon vs. Cactus and Wax vs. Burning coal.