Unlike fast news sources, Newsweek believes that it’s good to take the time to gather all the necessary information and wait how stories unfold. By saying that “Some news need a week” we turned Newsweek’s title into a competitive advantage.

We used editorial style photography combined with a cardboard cut-out motif of a calendar to show how the news stories evolved over time.

Newsweek became known as a trustworthy news source for everyone who prefers quality over speed.