Someone Somewhere is guided by three core values: simplify, discover and connect. Our mission is to connect the people who create our products with those who wear and use them. With Delta Air Lines being a company that connects the world, a partnership was born out of our shared missions and common values. We set out to make a unique and high-quality amenity kit designed with Delta customers in mind. Our shared goal is to connect passengers to the stories and the people behind the products they see on board.

The product delivers on both companies’ core values to deliver on social impact, economic development and plastic reduction goals. Our project in turn supports the Sustainable Development Goals that target social, economic and environmental impact.

Delta first reached out to Someone Somewhere on LinkedIn, interested in the high-quality products and the social impact the brand generates. Through the partnership, both companies wanted to create something unique they could provide Delta passengers while also supporting artisans living in vulnerable areas throughout Mexico. A premium amenity kit made with hand-crafted artisanal fabric was a perfect fit for both brands. Millions of passengers would receive the product on board and the production of the kit would generate fair and constant work for hundreds of people who work with Someone Somewhere. Additionally, customers would be able to directly connected to the artisans who created their amenity kit through the “Meet the Artisan” platform.

As one of the most trusted consumer brands globally, Delta is committed to making values-based decisions that positively impact communities around the world and the environment. This mission spans its global network and every cabin the airline serves, including the Delta One® cabin for which the amenity kits were designed. The first goal was to ensure that the kit appealed to premium customers with functionality and aesthetics in mind. This was achieved through the kits’ design, which features beautiful artisan textiles in the brand colors. Additionally, the collaboration’s impacts are featured on the kit’s packaging. Lastly, environmental goals were also met by reducing plastic components and utilizing natural and recycled materials to minimize material waste.

Creating the premium amenity kits took over six months. To meet our goals, we began designing the kits using sustainable materials to ensure that we were maximizing the positive social, environmental and economic impact of the project.

Once the implementation of the large-scale artisanal production was underway, a documentary-style video was filmed in Oaxaca, narrating the work and lifestyle of the local artisan community.

On January 25, the partnership was announced via an embargoed press release that included the promotional video.

Starting in February, the artisan-made amenity kits launched on board for Delta One® customers with a joint social media strategy and out-of-home placements that shared details about the partnership and kits. The documentary- style video also became available to Delta passengers worldwide on their in-flight entertainment screens and can be viewed in seven different languages.