Cannes Lions
DELTA AIR LINES, Atlanta / DELTA AIR / 2022
Overview
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Artisans are the second-largest source of employment in Latin America and are one of the most underestimated jobs.
The partnership brought the possibility of sustainable work for hundreds of families –– allowing the artisans access to employment and preserving their beautiful traditions and the opportunity to unite the community on their terms.
We wanted to share this story with potentially millions of our passengers around the world.
The film honors local artisans’ traditional crafts while expanding their influence and reach through connection, community, and commitment.
We wanted to document different activities around each community to create intimacy and authenticity.
A woman entering the workshop. The sound of the looms. Kids flying kites.
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