TyC Sports launch Converts

A story of infidelity to the jersey.

The idea is to show the suffering lots of fathers have to deal with, when their kids become fan from other football team. And nothing worst that that moment when a your own kid shouts a goal in your face, especially if he does so next to his mother, that gave him everything even her football team.

With this campaign, the channel aims to put the topic on everyone’s mouth, giving fathers the necessary tools to retain their children’s feelings, inviting them to religiously follow their team season along with them.