Cannes Lions

Song for Someone

VRSE.WORKS, Los Angeles / APPLE / 2016

Awards:

1 Shortlisted Cannes Lions
Case Film
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Presentation Image

Overview

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Credits

Overview

Description

In “Song For Someone” the viewer is initially encompassed in a 360 degree spherical view from the floor of a massive, entirely empty Toronto stadium, surrounded only by the band. But as the music plays on, fans from around the world begin to appear and play along with U2, creating a sonic tapestry stitched and woven with a common thread made more unique and colorful as it passes through each culture.

Execution

U2 began by showing the music video to fans outside of their concerts on “The Experience Bus”, a vehicle which followed them on their world tour. The bus was equipped with iPad’s and VR headsets and occasionally a band member himself. The music video was then made available on our app to be enjoyed by those who didn’t make it out to the concerts.

“Song For Someone” was Apple’s first foray into VR but by the time it had been released, we were already working with Apple once again on a post apocalyptic action VR film for the band Muse. When asked about their future plans for VR, the famously tight lipped company’s head of content for Apple Music, Larry Jackson said that creating these pieces “signals and symbolizes something.” What that something is we’ll just have to wait and see...

Outcome

“Song For Someone” was Apple’s first foray into VR but by the time it had been released, Vrse.works was already working with Apple once again on a post apocalyptic action VR film for the band Muse. When asked about their future plans for VR, the famously tight lipped company’s head of content for Apple Music, Larry Jackson said that creating these pieces “signals and symbolizes something.” The film had been experienced hundred of thousands of times and fans shared their experiences in headsets and on the bus through social media.

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