We were briefed to develop a radio flight, backing up the Volkswagen „used cars“ campaign. As a campaign peak, this series of of radio ads set out to highlight the testing expertise that goes into every used car from Volkswagen, as it is a major trigger for potential costumers when it comes to buying a used car.

We wanted to make people literally hear how well Volkswagen employees know every single used part in their cars. In agreement with radio stations, we placed our spots directly after current pop songs and referred to them directly. When the song was over, our ‚announcement’ popped up. A Volkswagen expert revealed to the listener that he just heard a song that contained samples of another song – so to say a „Song Inspection“.

We wanted to make people literally hear how well Volkswagen employees know every single used part in theirs cars. In agreement with radio stations, we placed our spots directly after current pop songs and directly referred to them. When the song is over, our ‚announcement’ pops up. We hear the voice of a Volkswagen expert,who reveals to the listener that he just heard a song that contained samples of another song – so to say a „Song Inspection“.