The Concept

As a business of hope, Union Bank believes that we don’t merely look for hope, we bring hope to ourselves through action.

Idea

Without scripts, casting or rehearsal, we traveled 1150 km, visited 35 places, to document the real life of those who live in this land.

The “Puzangalan Children’s Choir” composed of Taiwanese aboriginal children sing out their ancient folk song, connecting the scene of every hardworking Taiwanese. In the moments when they give out their best effort, in the thoughtful look on their face, and in every step they take, we can see hope inside.

Result:

In just one month, the video has reached 5,839,592 views online, just as 1 out of 4 people in Taiwan has watched the video. The bright melody of the ancient aboriginal folk song also inspire discussion on social media and has made its way to the news report several times.