Cannes Lions

Sonho

STINK FILMS, Sao Paulo / NEGO BALA / 2022

Film

Overview

Entries

Credits

Overview

Execution

The film cinematographically reenacts the moment when the song “Sonho'', which means "Dream" in Portuguese, was written by Nego Bala as a 12 year old juvenile detention centre inmate. Without a device to record, he had to hum the melody and lyrics to not forget it, but was violently censored for singing. As a child behind bars, funk was his tool to mentally escape the harsh reality of the institution and enter in his own “Realm of Dreams” where he can visualise his freedom and his future accomplishments in his mind, in order to accomplish them in the physical world. Nego’s final scene with his younger self was an improvised speech with the camera rolling. It’s a blend of poetry with rawness. Making the 14-minute short film a message of hope to millions of other kids: “regardless of the place".

Similar Campaigns

2 items

1 Cannes Lions Award
Sonho

AKQA, Sao paulo

Sonho

2022, NEGO BALA

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