Re-recording the existing acoustic version of „Firestone“ by Kygo feat. Conrad Sewell to create the perfect match to the visuals. For this we needed a stronger crescendo for the exploding fireworks in the ad.

Implementation

- Sony Music Germany found the right track by cutting it to the mood spots

- The agency provided the final visuals for the rerecording of the track

- All parties involved formed the music brief (Sony Europe, the agency, Sony Music Germany + UK)

- Based on the music brief, Sony Music UK (repertoire owner of Firestone) realized the production, re-composing and editing

- The agency cut the new version to the final spot

Timeline

- Song search: February – June 2016

- Coordination & song production: July – August 2016

- Pure song recording in studio: 2 days

Reach:

- With over 600.000 YT views and the new version being released and resulting in over 2.3mn Spotify streams the music helped cross-promote the campaign message and brand via all relevant channels (radio, TV, Social Media, Online)

Engagement:

- Great customer engagement and reactions. For comments on YT please see: https://www.youtube.com/watch?v=qjssgbBeZuw

Impact:

- Positive international impact on brand awareness and image