Sony building in Tokyo turns into the color of your choice. New way to communicate messages in the internet era.Users can actually experience the BRAVIA “Live Color” message using cutting edge technologies. This project allows users to “color” Sony building located in Ginza, the cultural center of Japan, from wherever they are.Users can pick-up color from live feeds and TV commercials on screen using the dropper curser and by dropping it on the Sony building, the whole building changes color. This can be enjoyed live via live cam. BRAVIA “Live Color” experience was made possible using state-of-the-art technology, connecting the internet with the company-owned media, Sony Building.