Cannes Lions

SONY DVD

LATINTHRE3, Hollywood / SONY / 2004

Awards:

2 Shortlisted Cannes Lions
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Overview

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Overview

Description

Sony Latin America required us to designs its regional DVD web site. The main objective is to create a new look and feel and a simple way to navigate products and know about technologies, so when the consumer goes to the store to purchase, he/she is already sold a Sony DVD. This website provides users with the following functionalities: 1. Get know products andaccessories by browsing by product family/line and specific product. 2. Understand DVD and VHS concepts and technologies, by adding demos and animation making it more interactive. 3. Find terms description in a Glossary.

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