Sony Ericsson´s handset was the same one used on and off the big screen. Inside the waiting room the public were able to put hands on the same mobile phone used by James Bond in the movie. The approach of taking photographs and projecting them real-time at the big screen provoked moments of laughter and intimacy with the brand.And totally aligned with the creative concept of the brand:” I@SonyEricsson.”

For the first time we have a loyalty figure in Brazil - 25%.Purchase consideration: strong increase from 5% in Q3 to 12% in Q4, reversing a previous trend.Spontaneous awareness: 16% in Q3 to 18% in Q4.Brand image: positive in all attributes, specially in "high quality products". Total consideration also increased, specially in Pioneer Youth an Careerists.