Cannes Lions

SONY PLAYSTATION 2

TBWA\GERMANY, Berlin / SONY / 2005

Overview

Entries

Credits

Overview

Execution

People could not believe their eyes. They stared at the ground in wonder and could not believe what they saw.

Outcome

Just when the people recognised the PlayStation logo and the “Fun, anyone?” claim, they understood the sinking feeling in their stomachs - an experience they will not soon forget.

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