Cannes Lions

SORINE NASAL DECONGESTANT

OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / ACHE / 2005

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The purpose of this website is to advertise Sorine Kids, a nasal decongestant. The site uses a playful communication concept, a different way of talking to parents, kids and doctors. We created an imaginary world, making a parody of Alice in Wonderland: Alice In The Wonderful Land of Scents. In this make-believe place, people are able to have an interactive experience with some pleasurable moments that Alice is missing out on, because she has a clogged nose. They will also discover how Sorine Kids can solve children’s nasal problems by providing immediate relief.

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