Heinz wanted to promote its product in some European markets, as the best accompaniment for all meals, under the premise that everything goes well with Heinz. Key markets to continue leading the dressing segment.

The brand commissioned us to find a visual observation that will represent an insight when eating with Heinz at home.

Using traditional billboards and outdoor media, the goal was to represent current Heinz consumers and convert consumers of other Ketchup into new potential customers, with a sense of ownership of the observation represented.

A series of posters distributed to trade for Point of Sale communication in the Barcelona metropolitan area (Spain) with an expected daily contacts of 900K consumers.