Cannes Lions

Sorry Kad

BETC, Paris / CANAL / 2022

Film
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Overview

Entries

Credits

Overview

Execution

Last year, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel.

The ad turned out to be so successful that the actor now gets asked for his CANAL+ password everywhere he goes.

Using this running gag, we created the fictionalized daily life of the actor since the launch of the previous commercial.

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12 items

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