Cannes Lions

SOS CHILDREN'S VILLAGES

GÜRTLERBACHMANN, Hamburg / SOS CHILDREN'S VILLAGES / 2013

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Overview

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Credits

Overview

Description

Over a billion people surf on Facebook daily, piling up hours of time - time that SOS Children’s Villages desperately needs. We created the “TimeSpend-App” to measure the amount of time users spend on Facebook and then convert it into donations. SOS Children’s Villages invests this money into time for children in need. Thanks to “TimeSpend”, a quite normal social network becomes a real social network.

Execution

Our campaign made supporters feel that their contribution made a difference, and that there were people who depended on their help. We also got feedback that many supporters were very surprised to get a personal thank you at a moment when they expected an ordinary duplicate to come out of their copier. The idea was inexpensive as we had to send the receipts anyway - apart from the special ink there were no additional costs. And, by focusing on the one cause SOS Children's Villages is about - the children - it was a perfect fit with the brand values.

Outcome

Many of the recipients of the mail campaign gave again (compared to previous years). And just as many supporters wrote to SOS Children's Villages to thank us for the wonderful surprise.

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