Cannes Lions
CLM BBDO, Boulogne-Billancourt / SOS VILLAGES D'ENFANTS / 2010
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The association SOS Villages d’Enfants’ mission is to fight to allow siblings, whose parents can’t look after them, grow up together in the same home, sharing a common childhood. The idea is to show the violence of the separation of a brother and a sister. By making the film in reverse mode, we witness, on the contrary, the reunion of a brother and a sister. This is the association’s goal – to make sure that as many siblings as possible are never separated.
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