The idea is to use the intercom announcements. The intercom is usually used to announce the loss of a child in the big shopping mall. But the children we announced, were not waiting at the reception desk…(Audio 1 in Shopping Mall:)The young Sarah Polak is waiting for her parents......in the Gaza Strip.Thousands of children dream of a warm home. SOS Children’s Villages wants to help. Buy our greeting cards and help us realize their dreams.(Audio 2 in Shopping Mall:)The young Jonathan Garcia is waiting for his parents......in Burundi... For more than two years..Thousands of children dream of a warm home. SOS Children’s Villages wants to help. Buy our greeting cards and help us realize their dreams.There were 4 more announcements within the same strategy.

The response was great. People did not just buy our Christmas cards, some even signed up to become godfather of our organisation.

Thanks to our intercom messages, we sold five times more Christmas Cards than average.