The technology of using underwater speakers on the bottom of a floating pool to broadcast a unique deep sea advert was specifically created for the brand. The skills of copywriting formed an atmospheric audio drama that drags people into the fascinating world of our oceans.

The expected long-term goal is to create a brand identity that declares SKY as a game changer in the world of advertising. A brand, that is innovative in its thoughts and actions, that always tries to find new ways of creating an experience around their products. Events like the Sound Dive advert have the power to do this and can change the market.

The stunt was experienced by more than 10.000 resort visitors of which almost 5 per cent used the NFC chip to receive more information. Which is, by the way, above the average for this kind of adverts.