Cannes Lions

SOUNDBITES

DDB GROUP NEW ZEALAND, Auckland / MCDONALD'S / 2015

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We recorded sounds, sayings and cheeky remarks onto light activated sound cards and hid them in specially designed burger boxes. When customers opened their Big Macs, they were greeted by funny, silly and ridiculous remarks. For some lucky customers we even personalised the sayings, with the burgers commenting on a range of things from their fashion choices to their haircuts.

Outcome

People loved our big-mouthed Big Macs. These edible orators brought a smile to the face of customers who had just popped in for a quick lunch, and got a lot more laughs than they expected – even from their favourite burger.

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