Cannes Lions
LEO BURNETT HONG KONG, Hong Kong / ORBIS / 2014
Overview
Entries
Credits
Description
People always think that, Colour doesn’t exist in the world of the Blinds.
In people’s minds, colour doesn't mean anything to the Blind. The truth is, the Blind have “heard” about colour: blue is sky, and green is grass etc. They are told that colour is wonderful. They have imagination on colour and they still hope that one day they can experience the beauty of it. Orbis wants to change people’s perception, and let everyone hear the Blinds' desire on seeing colour.
Execution
Instead of simply calling for donations, we wanted to merge sight and sound together to create a new premium. Not only does it help motivate people to donate, but most importantly, it bridges the Blind and those that can see together, we let people feel the Blind’s “invisible beauty of colours” through the beauty of music, helping people realize the Blind's desire on seeing colour.
Outcome
The first batch of “Sounds of Colour” was sold publicly. Contributions were enough to aid 3,066 blind people within one week. Free media worth approximately US$100,000 earned. Most importantly, through “Sounds of Colour”, we let people feeling the “invisible beauty” of colour.
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