The creative execution has more values added than a common Product Placement. The script transmitted the values that the company wanted to emphasize, in such an emotional way that it made our core target (housewives with children) go back in time to the times to when they were younger.

Although quantifiable results are not available, the great impact of the media action due to the series high audience (6.7 million spectators watched that program), caused a remarkable word of mouth in the following days of the campaign.