Cannes Lions
TASTEMADE, Santa Monica / KROGER / 2016
Overview
Entries
Credits
Description
To make the best, you must start with the best. This Tastemade original series explored unique areas all around the world that harvest ingredients of the highest quality. Our host Guy Turland (a Tastemaker, chef and world traveler) took viewers on culinary adventures across Sicily, Spain, Thailand, Japan and Oaxaca. As he traveled to each location he met with local purveyors to learn about his/her product’s history and then Guy created a meal inspired by the regional flavors and each “sourced” ingredient.
Execution
8 episodes were strategically distirbuted on Tastemade.com, Tastemade mobile app, AppleTV, Roku, Amazon Fire, and YouTube and socially promoted via Tastemade's Facebook, Instagram and Twitter feed.
Outcome
Over delivered by 55% during campaign flight. Over 1.6M views in just 3 months and yielded a 97.4% positive sentiment engagement.
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