Cannes Lions

SOUTHERN COMFORT

ARNOLD WORLDWIDE ST LOUIS, St Louis / BROWN FORMAN / 2004

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Nothing says happy holiday like an ugly tie from your friends. During this gift exchange, lame gifts abound until one guy scores the 'real' prize. He is then encouraged to share (or else). An original holiday tune by Matt Pence of Centro-Matic gives a nod to SoCo's New Orleans roots.

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