Cannes Lions

Souvenirs from Culebra

Y&R, San Juan / MUNICIPIO DE CULEBRA / 2017

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Overview

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Credits

Overview

Description

The real souvenir you want to keep is the memory of a pristine piece of paradise.

Execution

Buy a “souvenir” from Culebra (actually a piece of litter), which you can choose from an on-line store, and you will be helping us keep our beaches as clean as you remember them from your visit.

The website was launched during the Easter vacation and is promoted in the Municipality of Culebra facebook page and pages people visit looking for places to say in Culebra.

Outcome

The municipality’s PayPal account received $40,000 in the first three weeks since launching.

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