Cannes Lions
THE&PARTNERSHIP, London / BIG YELLOW STORAGE COMPANY / 2019
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Cluttered homes can weigh down on the mind. So Big Yellow Self Storage wanted to raise awareness of the main benefit of their service; the space that they create in people’s lives. By removing letters in the headlines, the campaign shows clearly that it’s amazing what we can do without, whilst positioning Big Yellow as a space liberator and a reliever of stress.
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