Cannes Lions

Spark Brilliance

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2016

Film

Overview

Entries

Credits

Overview

Description

Using the analogy of the “birth of a star”, our film shows the rise of Blaise Matuidi.

Inspired by the brilliance of Jay-Jay Okocha, Matuidi has gone on to become a shining star. But not just of football, but an entire pop culture scene.

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