Turkey is chaotic and it is really hard to make it from narrow streets to big fields in Turkey.

2016 is the perfect year for inspiration as Turkey is in Euro Cup after 8 years. Besides, Turkish National Team coach, Arda Turan, is a perfect role model as he is just transferred to Barcelona FC and he has raised from streets of Bayrampasa.

Briefed to create unique national jersey launch while inspiring Football Obsessed Teens, 15-19M.

Our objective was to create an impactful inspiration amongst the target audience and enable them to share the excitement during Turkish National Team friendly games before Euro Cup which is also the launch of new National Jersey, produced by Nike.

We launched the campaign at the halftime of the game, in all big football channels of Turkey (digital+TV). We also wanted FOT to feel more. So we triggered their mobile devices via our TVC and for the first time in the world, our target audience experienced a 360 video in the second screen. After the experience, the target audience could deliver their messages to national team via our digital mechanism. We ensured keeping the hype alive during 24 hours via impactful media take over. Technology enabled the target audience to have a non-interrupted and most natural locker room experience just after the halftime whistle.

Journey: A second ago Turkey was on the field, then the whistle is blown and they head up to the locker room. The commercials begin, first ad is Nike. FOT's mobile device triggered by our TVC, the real halftime speech experience begins via our 360 video.