Cannes Lions
LOWE BULL, Johannesburg / COCA-COLA / 2006
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In this commercial we show a doddering old grandad at a kid's party. He is battling to beat the kids to the last hotdog. Eventually he gets the last hot dog, only to have it snatched from his lap by the family dog. His mom, who is 90+ years old, rolls into frame on her motorised wheelchair, and hands him a can of Sparletta soft drink to make it all better. In this way, she lives up to the promise, "Make his day, mom."
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