Cannes Lions

Speak To Go

GOOGLE CREATIVE LAB, London / GOOGLE / 2017

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

Speak to Go is A WebVR experiment that allows anyone with a phone and a mobile VR Viewer to be teleported to any location in the world simply by saying where they want to go.

The voice-driven user experience is made possible by the combination of voice recognition and the Street View API.

Execution

Our main design objective was to create an experience that highlights the strengths of WebVR : Being able to mix accessible VR and easy to implement web APIs

The branding and user experience were crafted to reflect the experience, simple but with almost endless possibilities.

User Journey :

Go to g.co/speaktogo on chrome for mobile (Using a recent and up to date Android phone.)

Insert your phone in a Google Cardboard, put it on, press your viewer’s button and simply say where you want to go. You will instantly be teleported there.

It’s possible to explore each location by selecting the arrows on the ground.

If you’re not sure where to go next, you can also say "I’m feeling lucky" and discover specially curated locations.

To create it, we brought together WebVR, Google Maps API, Web Speech API, Google Cardboard (or Google Daydream), and mobile features like the microphone and the gyroscope.

Outcome

"A real sense of exploration" - "Speak to Go showcases the strengths of WebVR in getting new users into experiences that are seamless and intuitive." - TechCrunch

"Speak to Go certainly seems to be a very strong step in the right direction for the VR industry. #SPEAKTOVR" - The American Genius

Despite a small developer oriented launch, Speak to Go was picked up by the press and more than 10.000 people tried the WebVR experiment within the first week.

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