Cannes Lions

Speak Up

HAVAS, London / RECKITT BENCKISER / 2022

Film
Supporting Content
Supporting Content
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

Casting was key to the script being genuine, the views on condoms had to be delivered from teens, not from the brand.

We cast from Instagram and street cast, representing a broad spectrum of backgrounds and sexual preferences. And to add to credibility the cast were encouraged to deliver the script in their own words.

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