Cannes Lions

SPECIAL FARES PROMO

McCANN WORLDGROUP INDIA, Mumbai / YATRA.COM / 2013

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Case Film
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Description

This film showcased how if Indians don't visit home as often as they should, their children could lose touch with their cultural roots. The films tells how a child mistakes the sacred ritual of áarti' (a daily cleansing of the home done via prayer and incense and invoking the Gods) for something else which is very funny.

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