Our solution was to place a message on the TV screens of the 21 Sears stores showrooms around the island on Black Friday. Sears stores opened their doors at 5:00am and from that time people could see our message. Burger King is the first brand to use the TV showroom to promote a product that is not available in the store and redirect consumers to our restaurants.

Thousands of consumers took advantage of the BK Friday and more than 28,000Whoppers where sold in only three hours.